Plan for each platform. Make a plan for each social media channel you use and stick to it. If you’re just getting started stick to three channels or less.
Post regularly. Post consistently and stick to a routine so that your audience knows when to expect fresh content from you.
Pick quality over quantity. Make sure that consistent content is valuable and of high quality – it has to be engaging, relevant and useful to your audience.
Repurpose your content. Posting your best content to multiple platforms will give you a whole new audience to discover and consume it.
Create more video content. Video content is more popular than ever and demand for it is at an all-time high so make sure you use it in your campaigns.
Think mobile. Mobile is increasingly important so you need to pay attention to platforms such as Snapchat that perform well on mobile devices.
Analyze your results. While it’s important to post that fresh, valuable content it is equally as important to know what content works best for your audience.
Create unmissable calls to action. On crowded social media platforms your calls to action need to be clear and compelling – consider using video for maximum impact.
Optimize images for multiple platforms. It can be time-consuming optimizing your images for different platforms but it is essential – try Canva’s Magic Resize button.
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June 8, 2017
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